European Union To Look Into Yahoo, Google Ad Deal
European Union To Look Into Yahoo, Google Ad Deal
Washington (dbTechno) - The European Union has announced that they are going to be taking a closer look at the terms of the advertising deal between Google and Yahoo. The European Union is going to investigate this newly proposed advertising agreement between Google and Yahoo. The idea behind the agreement is to place Google advertising on the [...]
Washington (dbTechno) - The European Union has announced that they are going to be taking a closer look at the terms of the advertising deal between Google and Yahoo.
The European Union is going to investigate this newly proposed advertising agreement between Google and Yahoo.
The idea behind the agreement is to place Google advertising on the Yahoo search engine, through the Google AdSense program.
The European Union Competition Commission does not appear to be favoring this move though one bit.
As of right now, the deal between Google and Yahoo only has an impact on the U.S. and Canada.
The EU is arguing though that since these companies do business in Europe, anti-trust could be a major issue.
Though it has not been called a formal investigation as of yet, it could turn into that soon.
A similar anti-trust investigation has been launched already by the U.S. Department of Justice.
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